SAN DIEGO (FOX 5/KUSI) — A first-in-the-nation law took effect in San Diego Wednesday that bans digital-only grocery coupons, but not all grocers are adjusting equally.
The Grocery Pricing Transparency Ordinance was spearheaded by councilmembers Sean Elo-Rivera and Marni von Wilpert and “ensures that if a discount is offered online or through an app, it must also be accessible in-store, with limited exceptions,” according to a joint press release issued by the two city leaders.
“When you walk into a store that is complying with this ordinance you see how simple it is. It’s so easy to comply,” said District 9 councilmember Sean Elo-Rivera…