Following cryptic social media posts, the luxury grocery store announced its Strawberry Glaze Skin Smoothie Kit is shipping nationwide
NEED TO KNOW
- Erewhon announced its Strawberry Glaze Skin Smoothie Kit on Sept. 30
- Fans online have criticisms about the rollout announcement
- Many called the smoothie kit announcement “a disappointment”
Erewhon announced its Strawberry Glaze Skin Smoothie Kit with two social media posts that left many customers with more questions than answers.
The luxury grocery chain took to its official Instagram on Tuesday, Sept. 30 to share a carousel that featured 20 individual slides of major city grid maps, including Los Angeles, New York, Miami, San Francisco, Chicago, Boston, San Diego, Seattle, Los Vegas, Dallas, Santa Barbara, Nashville, Phoenix, Atlanta, Philadelphia, Portland, Denver, Charleston, Salt Lake City and New Orleans.
The cryptic post, originally captioned “The Taste of Erewhon in Your City. Coming soon,” immediately caught the attention of users who were confused by the lack of clarification. Shortly after being posted, the caption was updated to what it currently reads, which is: “A Taste of Erewhon Shipping to Your City. Coming soon.”
Users took to the comment section to share their grievances with the subtle announcement, but also the possibility of the Los Angeles-based luxury brand appearing in cities across the country…