OXXO has rebranded 50 DK convenience stores and plans to rebrand 77 more through 2027. The retailer announced its plans at a press conference Thursday in El Paso, Texas, as it celebrated its one-year anniversary of acquiring Delek US Holdings’ 249 c-stores.
OXXO will rebrand seven DK stores in the El Paso area in 2025, 35 in 2026 and another 35 by the end of 2027, Hal Adams, managing director for OXXO USA, said. This accounts for the 77 DK stores in the El Paso area.
Monterrey, Mexico-based FEMSA, which owns OXXO, purchased the 249 stores from Brentwood, Tennessee-based Delek US Holdings in October 2024, marking its entrance into the United States. It started rebranding c-stores in February, focusing on the Midland-Odessa and Lubbock metro areas in West Texas…