Since 1969, Long John Silver’s has been serving up delicious fish, shrimp, and all the fixings. But you might not know that the brand also makes fantastic fried chicken. We’ve seen a lot of rebranding attempts recently, most famously Cracker Barrel’s flop, but Long John Silver’s plans to spruce up its logo and give true fans what they love—chicken.
“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, shared in a news release. “Our hand-battered chicken strips—known as Chicken Planks®—are every bit as crave-worthy as our legendary fish. It’s time we let that secret out.”
@longjohnsilvers Proof that even pirates put down their treasure maps when golden chicken’s on deck. #LongJohnSilvers#fyp#foryoupage#october#octobermood♬ Confidence (sped up version) – Ocean Alley
We Didn’t Even Know Long John Silver’s Had Fish
Long John Silver’s has successfully tested several chicken recipes at its new flagship location in Louisville, Kentucky, and the results are a hit with customers. Those who didn’t know about the brand’s chicken can’t get enough…