As part of the Big Ten’s “We Give Blood” campaign, the University of Wisconsin-Madison hosted a Homecoming Blood Drive at the Nicholas Recreation Center Tuesday and Wednesday. Working with Abbott Laboratories, a pharmaceutical company, the 18 universities in the conference aim to address the nation’s blood shortage by targeting first-time blood donors.
Students, alumni and fans of each school can donate blood at any location and log their donation to help their school compete for the $1 million prize from Abbott, which will go toward “advancing student and community health.”
Brad Silber, a Public Affairs Leader at Abbott, said the organization is using its role as a global health care leader to address the shortage of blood across the country. “This is one of the biggest blood shortages we’ve seen in my generation across the world,” Silber told The Daily Cardinal…