For more than half a century, Wig Trend has been part of Lubbock’s story, a family-run business built on love, faith, and helping others feel beautiful inside and out. This year marks 57 years since Daniela Hernandez-Salas’s parents first opened their doors in 1968, and their mission remains just as strong: to serve with compassion and keep the art of wig making alive.
“We pride ourselves on being one of the largest providers of wigs in Texas and now in the U.S.,” Daniela said. “But more than that, we’re proud of the community work we’ve done for Lubbock, for the state, and even globally.”
A Legacy Born from Humble Beginnings…