The Madrids Continue Jacksonville’s Century-Long Love Affair with Film

Making locals laugh and showcasing local talent are the building blocks of Monique and Adam Madrid’s two thriving businesses.

Love Our Locals by Laughing Out Loud is the motto for the LOL JAX Film Festival they created in 2016. The couple became city producers and franchise owners of the Jacksonville 48 Hour Film Project, part of a global competition, in 2018.

“It’s all about local and supporting local so local businesses will stay here,” said Monique, who is passionate about giving local filmmakers, actors, comedians and musicians platforms to display their talents and appreciate each other’s creativity…

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