Texans living in some of the state’s fastest-growing and hottest areas will soon have another option for Mexican food and tequila-based drinks inside a stylish space. Mexican Sugar, the Lone Star State-based brand specializing in interior Mexican plates and boozy cocktails inside fashionable dining rooms, is making its way to Austin and Frisco.
Restaurant Business wrote Tuesday that locations of Mexican Sugar, which is operated by Dallas-based FB Society (Front Burner Society), will open in Austin and Frisco. The Austin location looks to be in the former Museum of Ice Cream space at The Domain, while the Frisco spot is slated for a 55-acre urban village called Fields West. Meanwhile, a location of Mexican Sugar opened in Addison, about 15 miles north of Dallas.
Along with the newly opened Addison and planned Austin and Frisco spaces, there are four other Mexican Sugars out there. They’re in Dallas, Las Colinas and Plano in the Dallas-Fort Worth metroplex, and at Regent Square in Houston.
A fast-growing chain
Dallas’ FB Society is the same group that runs Haywire, Sixty Vines and Whiskey Cake Kitchen & Bar. It also created Twin Peaks and Velvet Taco but has since sold them off. FB Society was named a restaurant group on the rise in 2024 by trade publication FSR.
But while the very Texas-focused Haywire, the wine-centric Sixty Vines and the bourbon-driven Whiskey Cake have each expanded substantially, and in some cases outside of the Lone Star State, Mexican Sugar has mostly stayed within the boundaries of the DFW region. Its recent push into Houston, and its incoming arrival in Austin, signals bigger plans at hand…