Schlitz Returns with Its Original 1960s Recipe
The “beer that made Milwaukee famous” staged one of brewing’s most remarkable comebacks when Pabst Brewing Company acquired the brand in 1999. The real transformation happened in 2008 when they made a bold decision that shocked the industry.
Pabst brought back the original 1960s Schlitz recipe, as determined by a team of Schlitz brewmasters and industry experts who meticulously analyzed historical brewing records and surviving samples of the beer. This revival effort aimed to restore the beer’s original flavor profile and reconnect with its legacy. The reintroduction of the classic recipe was met with positive reviews from beer enthusiasts and critics alike. Thanks to the dedicated efforts of the Pabst Brewing Company, Schlitz beer continues to be brewed and enjoyed by beer enthusiasts across the country. Its enduring legacy, unique flavor, and commitment to quality ensure that Schlitz beer remains an American classic for generations to come.
Modern Schlitz is generally described as a crisp, clean, and refreshing American lager with a slightly more pronounced hop bitterness compared to some of its competitors. It has a subtle malt sweetness and a dry finish. Schlitz is widely available in most parts of the United States.
Olympia Beer’s Pacific Northwest Resurrection
The legendary “It’s the Water” slogan made Olympia a household name across the Pacific Northwest for over a century. Though Pabst discontinued regular production, the brand found new life through an unexpected partnership in Texas…