Dive Brief:
- Knight-Swift Transportation Holdings is unifying its LTL subsidiaries Midwest Motor Express and DHE Transportation under its AAA Cooper Transportation brand, effective Jan. 1, 2026.
- The LTL carriers have already integrated their systems to better provide regional and national service, combining administrative and financial systems, the company said in a letter to customers.
- Existing pricing, data exchanges and the Standard Carrier Alpha Code for the three carriers, AACT, will all remain unchanged.
Dive Insight:
The MME and DHE brands have been integrating with AAA Cooper Transportation, also known as ACT, as part of a push to develop a national network this year.
While trucking companies frequently keep the same names of brands the same, which can save costs, re-decaling trucks and trailers can also bring unity.
The acquisition of DHE Transportation in 2024 previously helped unlock lanes to and from California and neighboring markets, catching the attention of existing and new customers, the company has noted…