From music haven to top fashion hub for the style savvy shopper, Puffer Reds has embraced evolution at every step. The Detroit based brand has solidified its reputation as a leader in fashion retail with two physical stores in Wayne and Ypsilanti, plus a webstore that extends their reach globally. Now, Ken and James from Puffer Reds have taken their creative vision to new heights with an Adidas collaboration that weaves Detroit’s musical and cultural heritage into every stitch.
What would be the two things you would say young designers need to do to collaborate with a brand like Adidas?
Ken: Persevering is a big part of it, especially working with a group. You might run into some bumps, might be a little bit of disagreeing on designs, but to persevere through those problems and stay dedicated to creating something that’s bigger than you. At the end of the day, a project like this is bigger than us, so you’re representing something that’s representing more than just you. So staying and just persevering through any up and down.
What have you learned about yourself as a designer from being able to work with an international billion dollar firm?…