The SoleFly x Air Jordan 3 collaboration is already one of the most anticipated drops of 2025. To build momentum, Miami-based boutique SoleFly opened its third brick-and-mortar location in Doral on October 25th, 2025.
The move links directly to the upcoming Air Jordan 3, a sneaker that celebrates South Florida’s vibrant collegiate spirit. To mark the occasion, SoleFly’s founders rewarded loyalty in true community fashion.
The first 100 visitors wearing any past SoleFly x Air Jordan collaboration received a special elephant-print shoelace. That lace serves as a guaranteed ticket to purchase the new Air Jordan 3 upon its Holiday 2025 release. It’s a creative nod to both sneaker culture’s passion for exclusivity and SoleFly’s deep ties to Miami’s sneaker scene…