When it comes to authentic South Texas barbecue, local legend Howard’s BBQ proved its worth decades before many of its contemporaries even began to settle within the scene. In a city packed with memories of restaurants that have come and gone, to boast of a milestone like 75 years in the industry makes anyone a star. So, what’s Howard’s secret?
“Staying family-focused, community-oriented and having great food,” answered Tom Messner, owner Jim Mathews’ son-in-law and right-hand man. Working in the restaurant since the early 2000s, and as a devoted barbecue man himself, Messner carries with him the same customer-driven spirit ingrained within Howard’s since its opening day.
Amid changing locations, new owners and the turning tides of history within the city, Howard’s never cut corners on its high-quality smoked meats and homemade Southern sides. The place continues to stay beloved and busy, and the whole Howard’s team agrees that the secret to their success lies within their dedication to the customer…