Over 150 North Texas workers with Congo Brands, the company behind popular energy drinks Prime Hydration and Alani Nu, are set to be laid off before the new year.
Congo, LLC—a majority stakeholder in Prime Hydration, the popular sports drink co-founded by social media influencer Logan Paul—announced that 155 employees based in Lewisville, Texas, will be permanently let go.
According to a WARN Notice obtained by Chron, the layoffs stem from a $1.65 billion deal for Alani Nu, another brand under the Congo portfolio, recently acquired by Celsius Holdings. Celsius, known for its line of fitness and energy drinks, first announced the acquisition in a February news release. The deal was finalized in April…