Charcuterie boards became an Instagram sensation during the pandemic and are still going strong, but not everyone is adept at curating one. Enter Graze Craze, the West Palm Beach, Florida-based chain that has grown to 100 units by making the charcuterie experience easily accessible to everyone.
But customers were asking for more, looking for ways to bring wine into the experience, said Graze Craze CEO Cory Hibbard. He set out to “solve for wine” in the same unintimidating and convenient way Graze Craze solved for charcuterie.
“I was scrolling through social media and came across Warner Boin Dowlearn on TikTok,” said Hibbard. “She calls herself the ‘snob-free somm’ and has the same approach to wine as we have to charcuterie.”…