New St. Louis matchmaking service aims to crack a tough nut: Men over 60

A new boutique matchmaking firm has been targeting households in certain St. Louis-area ZIP codes with an unusual message: They’re looking for a few older men.

L&M Matchmaking, which launched in October, aims to help “accomplished men meet exceptional women”—with services focused on men who are 60 and over. The company charges a flat fee of $15,000 to provide qualified clients with introductions to six carefully screened women, ages 50 and over.

But while there are far more single women of a certain age than men, co-founders Lori Yancey and Michele Burghardt say men need help too. A lot of it…

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