Specialty license plates have been around for decades, but the latest installment that is commemorating the Massachusetts 250 festivities is shattering sales records. So far, more than 29,000 people have paid for and registered the plate in just a few months.
“For point of comparison, the most popular specialty plate we have on the road right now is ‘Cape and Island’ and that’s around 32,000 to 33,000,” said Colleen Ogilvie, Massachusetts Registrar of Motor Vehicles.
29,000 drivers get new license plate
What isn’t mentioned is that it took the “Cape Cod and Islands” plate roughly 30 years to reach that number. Unlike the typical Massachusetts plate, the background is dark blue with white lettering. There is a 1776 insignia on the plate and the number 250.
“I think that the color and the beauty of the plate with the different dark blue background focusing on the independence celebration has motivated people to try something new,” says Ogilvie…