Wisconsin DNR launches new online merchandise store

MADISON, Wis. (WFRV) – Officials with the Wisconsin Department of Natural Resources announced on Monday the launch of the department’s new online merchandise store.

According to a release from the DNR, items in the newly launched online store will celebrate the Badger State’s fish, wildlife, plants, public lands, and recreation traditions.

Everyone in the state interacts with the environment in some way, and we’re excited to offer this new opportunity for all Wisconsinites to participate in supporting the mission of the DNR. We hope that by offering these items for sale via ecommerce, more and more people will engage with the DNR and learn about our efforts to keep our air and water clean, parks and other public lands beautiful and pristine, and our fish and wildlife populations robust and healthy.

DNR Secretary Karen Hyun

The merchandise available on the new online store is said to include the following variety of items:

  • Musky tee
  • Hunt Wisconsin beanie
  • Hunt Wisconsin tee
  • Smokey Bear tee
  • Smokey Bear mug
  • Flora & Fauna of Wisconsin mug
  • Flora & Fauna of Wisconsin tee
  • Wisconsin Loon & Trees tee
  • 2025 Wisconsin State Park System commemorative ornament
  • Wisconsin State Park System poster
  • Posters of Interstate, Peninsula, Devil’s Lake, and Wyalusing state parks
  • Set of four coasters featuring Interstate, Peninsula, Devil’s Lake, and Wyalusing state parks
  • Magnets of Interstate, Peninsula, Devil’s Lake, and Wyalusing state parks

DNR officials say the items listed could be perfect for anyone who knows someone who is a nature lover, hiker, hunter, angler, birder, camper, or parkgoer.

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All proceeds from the merchandise store are said to go directly towards supporting conservation and environmental education and outreach initiatives across the state. Smokey Bear merchandise sold from the online store will go directly towards supporting the National Fire Prevention Program…

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