In Scott Woodruff’s view, drag racing should be more than two cars battling down the strip. It should be a weekend that feels alive — where families gather, kids laugh, veterans are honored, and the smell of nitro mixes with funnel cakes and Ferris wheel lights.
That belief has become the driving force behind the new direction of the International Hot Rod Association. As one of IHRA’s newest executives, Woodruff has become known for his “make it happen” approach — a phrase his team says isn’t a slogan, it’s a daily expectation.
“Well, first and foremost, we’re in the entertainment business,” Woodruff said. “So it’s all about having more entertainment for people at the track and having different things that interest them and bringing that all together at one facility.”…