In an extension of the national presence of its flagship radio brands, New York City’s Hot 97 (WQHT) and WBLS will now be heard in major multicultural markets across Southern California and Texas, taking talent like Ebro, Funk Flex, and Jusnik out west.
Beginning December 1, the two iconic East Coast stations will launch on HD2 frequencies in Los Angeles, Riverside, Dallas, and Houston.
Radio Ink has learned that WBLS will air on the digital subfrequencies of KZZA 106.7 in Dallas, KQQK 107.9 in Houston, and KBUE 105.5 in Los Angeles. Hot 97 will broadcast by way of KNOR 93.7 in Dallas, KTJM 98.5 in Houston, and KRQB 96.1 in Riverside. All signals were acquired by MediaCo earlier this year as part of its purchase of Estrella Media…