Adam Haber is not a local. Unmistakably, Haber is from Long Island. But if his new partnership with SoCo “buy local” champ Go Local realizes just one tenth of its potential, Haber should be allowed to bypass our 25 year naturalization process to become an honorary Sonoma County citizen.
Driven by a mission to save local economies (read communities), Haber and his New York partners have constructed Trellus—an ecommerce platform that reproduces most of the functions of Amazon or Walmart but is exclusive to our beloved local businesses.
Imagine a quick and easy Amazon experience but with no transnationals, no chains, just our friends and entrepreneurial neighbors. With full buy-in, our beloved local businesses combined could just approximate a one-stop everything store and become our first stop. That’s where their partnership with “trusted local messager” Go Local comes in—in a dual thrust campaign to create critical mass buy-in among local businesses and local consumers…