RideNow Group, which owns more than 50 powersports dealerships across the U.S., announced on Nov. 11 that it’s merging and rebranding its two Harley-Davidson dealerships in Tucson, Arizona.
Saguaro Harley-Davidson and Old Pueblo Harley-Davidson will merge at a single, 60,000-square-foot location — the current Saguaro site — at 7355 N I-10 E. Frontage Road in Tucson, with the new operation reverting to Saguaro’s original name, Harley-Davidson of Tucson.
The merged dealerships will continue to provide Tucson-area Harley riders with their award-winning customer experience, RideNow says in its press release. Harley-Davidson of Tucson will feature an expanded staff and service capacity, as Old Pueblo Harley-Davidson employees — including experienced service staff members — will transition to the larger 60,000-square-foot facility.
Leading the charge will be Reg Obie, who served as the general manager of the Old Pueblo store, and now steps into the GM role for Harley-Davidson of Tucson…