BJ’s Restaurant & Brewhouse has evolved over the years, but pizza has always been a core part of its identity. In fact, when the casual-dining brand was founded in Santa Ana, California, in 1978, it was called BJ’s Chicago Pizzeria.
So when CEO Lyle Tick joined the company last year, pizza was something he took a close look at. And he saw some room for improvement.
“Over time, we had seen eroding customer sentiment, eroding incidents in pizza, driven by inconsistencies with the product, and arguably, you know, a product that didn’t continue to evolve with the times,” Tick said in an interview…