Uber is rolling out its Women Preferences tool in Salt Lake, the ride-hailing company announced Wednesday.
Why it matters: Safety and comfort have long been top concerns for women who use rideshare services, both as riders and as drivers.
- Uber cited 2,717 cases of sexual assault and misconduct between 2021 and 2022 in its latest U.S. safety report, which was published in August 2024.
Zoom in: Multiple rideshare drivers have been accused of assault in Salt Lake County, including September kidnapping and rape charges in Sandy.
Catch up quick: Uber launched the tool in July in three cities, allowing riders and drivers who are not men the option to be matched with women for trips.
- It’s similar to Lyft’s Women+ Connect service, which rolled out nationwide last year and lets women and nonbinary riders and drivers pair up.
Driving the news: Uber is expanding Women Preferences to 26 additional cities, including SLC, and making it available to teen riders for the first time…