Continued traction of Hudl stirs the rise of Nebraska-based startups in the sports industry

Lincoln-based sports tech company Hudl announced in late October the acquisition of Athletic Data Innovations (ADI) out of New Zealand. This deal marks Hudl’s 18th acquisition since its founding in 2006.

In an email to SPN, Hudl leadership said the company has scaled from three co-founders to over 5,000 employees across 25 countries. Hudl offers a range of software solutions and smart cameras to assist athletes, coaches and athletic departments with their operations, such as capturing and analyzing athlete performance data.

According to the announcement, ADI Founder Andrew Gray will join the Hudl team. Gray’s expertise and platform will help Hudl advance its data collection and analytics capabilities. Currently, the Nebraska company supports more than 344,000 sports teams worldwide with its offerings…

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