As downtown Lansing prepares for the holidays, small businesses like Summit Comics and Games are finding ways to stand out against major retailers.
- Summit Comics uses personal customer service to compete with big retailers during holidays
- Staff build relationships with regular customers and know their preferences
- Shopping local keeps money in the community and supports downtown Lansing
WATCH: Lansing comic shop offers personal service over big box stores
Small Lansing comic shop competes with big retailers through personal service
Marcus Embry, interim manager at Summit Comics and Games, said the local shop sells comic books, board games and action figures. While big box stores offer holiday deals, he believes small businesses have a competitive advantage.
“It’s all about the customer service. Like when people feel welcome, when they know that you like having them in your store, then they’ll come back,” Embry said.
The shop’s smaller size allows staff to build relationships with customers and understand their preferences, according to Embry…