The company’s “Panera RISE” plan will reimagine Panera’s food and beverage lineup, as well as modernize its physical footprint
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- Panera announces “Panera RISE,” updating cafés, menus and guest experience with upgraded ingredients and modernized spaces
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Panera Bread is stepping into its next era. The company announced a sweeping transformation effort, called “Panera RISE,” that outlines how the nearly 40-year-old brand plans to update its restaurants, menu and guest experience.
According to a press release obtained by PEOPLE published Tuesday, Nov. 18, the strategy centers on four pillars: refreshing the menu, igniting value, serving guests with excellence and expanding the bakery-café network. The company says it’s making “significant investments” to improve ingredient quality and variety, modernize operations and bring a renewed sense of “Panera Warmth” into every part of the customer experience.
“Over the past year, we have made considerable progress in strengthening our foundation to better serve our guests. Panera RISE is a momentum driver, grounded in the areas of differentiation that have made Panera an iconic brand for nearly 40 years,” CEO Paul Carbone said in the release. “As we transform our business, we are investing in four strategic pillars that put the guest at the very center of everything we do.”
He added, “I’m incredibly confident that Panera RISE is the roadmap that will drive our long-term growth and value creation, and that together with our team members and our franchisees, we will reclaim our position as the industry leader in fast casual.”…