Joe V’s Smart Shop has officially opened its doors in Irving, marking the brand’s third location in North Texas and the 14th in the state. Part of the H-E-B family, Joe V’s is a no-frills, value-focused grocery store built around one simple idea: smart shopping that saves time and money. Shoppers can find everything from fresh produce and meats to pantry staples and household essentials, all at prices that are lower than many traditional supermarkets.
The Irving store spans 58,000 square feet and offers a thoughtfully curated selection designed for the surrounding community. Shoppers can pick up fresh fruits and vegetables, locally sourced eggs, and high-quality cuts of meat, alongside staples like bread, pasta, rice, and canned goods. There’s also a range of dairy products, snacks, beverages, and frozen items, as well as cleaning supplies and paper goods. Seasonal items and weekly specials give the store a dynamic edge, ensuring there’s always something new to discover while keeping value at the forefront.
Located at 2407 W Airport Freeway, the store is open seven days a week from 7 a.m. to 10 p.m., making it easy for early risers, busy families, and anyone grabbing last-minute essentials. The layout is straightforward, helping shoppers move efficiently through the aisles while still offering a sense of variety and discovery…