Phoebe Gates, daughter of Seattle’s Bill Gates, launches startup, champions women in tech

The Brief

  • Phoebe Gates and Sophia Kianni launched Phia, an AI shopping app, amid challenges for female founders in tech.
  • Phia has attracted over 700,000 users and raised $8 million in seed funding from notable investors.
  • Gates and Kianni advocate for more female representation in tech and venture capital funding.

SEATTLE The “Tech Crunch Disrupt 2025” conference in San Francisco is a gateway of sorts for up-and-coming founders and the Gates name, synonymous with tech and Seattle, is getting a Gen Z rebrand.

Backstage, the Seattle freeze was nowhere to be felt— instead, Seattle-area native Phoebe Gates and Sophia Kianni are helping thaw the perspective on female friends turned tech co-founders.

“I said you guys pair so well together, you guys just bounce off each other. Where does that energy come from?” asked FOX 13 Seattle anchor Sabirah Rayford.

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