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In 2020, as the COVID-19 pandemic hit, Geoffrea Morris pitched a bold idea: a free grocery store where low-income families would have the agency to plan meals of their choice.
“It was all about dignity and respect to the people that came in,” said Morris, who was, at the time, a legislative aide for former San Francisco Supervisor Ahsha Safaí. “Not a handout, but a hand-up.”
The D10 Market opened in San Francisco’s Bayview neighborhood in 2024. Funded by the city through the San Francisco Human Services Agency, the store is considered the first of its kind in the nation…