LUBBOCK, Texas– Lubbock’s lodging market took off after George Strait announced a 2026 concert at Texas Tech’s Jones AT&T Stadium, with some short-term rentals filling up in just minutes.
Strait will perform April 24th and 25th with Miranda Lambert and Hudson Westbrook and Zach Top and Dylan Gossett.
Airbnb owner Beverly Davis, who manages four houses and six listings near Texas Tech, said her phone began “blowing up” moments after presale launched.
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“My phone just kept going off ‘you’ve been booked, you’ve been booked,’” Davis said. She said one of her properties was double-booked within a minute because Airbnb and Vrbo did not sync before both platforms accepted reservations…