Virginians adjust holiday budgets, reduce personal spending

SALEM, VA. (WFXR) – The Roanoke College holiday spending poll shows Virginians are re-prioritizing their holiday spending this year.

While people plan to spend more on gifts, they’re cutting back on personal items and experiences.

(Image: Roanoke College)

“We think the planned drop in overall holiday spending is because people are concerned about the future of the economy, and particularly the labor market. And they’re also, I think, frustrated with the added prices, particularly those stemming from tariffs like on apparel and electronics,” said Dr. Alice Louise Kassens, senior analyst at Roanoke College…

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