Black Business Hub In Wisconsin Nurtures Black Entrepreneurship

Urban League of South Madison leaders recognize the need for economic justice and equity.

For entrepreneur Daijah Wade, the Madison, Wisconsin, Black Business Hub (BBH) didn’t just provide an office; it furnished a future.

Wade ran The Walking Jerk, a Caribbean plant-based to-go restaurant, strictly as a catering-only operation until the Hub opened its doors in August 2024. Now, she runs a permanent shop on the first floor. She has expanded both her menu and her platform. Wade feels a sense of welcome and appreciation for the ability to be in community with other entrepreneurs…

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