TRUST. As a life-long networking guru and consummate connector, I take joy in the hundreds, if not thousands of referrals I have given to help others with their business over the years. Having just celebrated nine years as publisher of a luxury-brand lifestyles magazine, STROLL Lakeridge, I have had the privilege of working with some of the most amazing, thoughtful, funny, kind, giving, talented and – let’s not forget – interesting people.
Our loyal readers have enlisted many of our preferred partners (a.k.a. advertisers) for their consumer needs after seeing their award-winning designed ads, reading their educational or inspirational articles as experts in their fields, or meeting them in person at our events. They trust that I personally vet each business to determine if they have applicable products, services and price points, and are a good fit.
WORD OF MOUTH REFERRALS. Nothing delights me more than to get a text from a business partner saying they got a call from their ad, which converted into a new customer! Then the “iceberg effect” kicks in and word of mouth referrals flow like an invisible stream…