Small Business Saturday takes place between Black Friday and Cyber Monday. The day is intended to support locally owned stores. These businesses include boutiques, gift shops, and jewelers. They often provide personalized service and unique products.
The event encourages shoppers to buy from local, independent stores instead of large retailers or online companies. A 2019 survey found that 97% of participants believe small businesses are important to their communities. Additionally, 95% said the event motivates them to shop locally throughout the year…