A new bill aiming to protect consumers from paying more than they should for different products has been praised by a member of New York Mayor Zohran Mamdani‘s transitional team.
New York‘s new state budget includes disclosure requirements for businesses that use consumers’ personal data to set different prices, depending on how you shop. For example, a person who regularly splurges on online shopping may be given a higher price for a product than someone who hasn’t been on the site, or bought multiple items, before.
Now, according to the New York Times, the new requirements would see businesses have to tell customers that the price they are seeing “was set by an algorithm using your personal data.”…