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East siders looking for a reliable game‑watch spot have a new constant: Hooters (El Paso East), which opened Oct. 16, 2023 at 1799 Joe Battle Blvd. and, as of Dec. 1, 2025, is still serving past midnight (until 1 a.m. Fridays and Saturdays). The city’s second Hooters aims to keep El Paso fans covered for late kickoffs.
Inside the renovated, 7,000‑plus‑sq.‑ft. former Cattle Baron, the buildout leans into viewing: Hooters TV screens in every direction, a patio, free Wi‑Fi, and tap‑to‑pay via Apple Pay and Google Pay. Guests can dine in, carry out, or order delivery, and the location participates in HootClub Rewards, the brand’s loyalty program. The debut was timed for Monday Night Football and included a 2024 Hooters Calendar signing—fitting for a sports‑centric concept…