Last month, it was announced that Pharrell would be awarded Shoe of the Year at the 2025 Footwear News Achievement Awards (FNAAs) for his Virginia Adistar Jellyfish collaboration with Adidas. Now Billboard can exclusively announce that the award will be presented by none other than fellow Virginia Beach native and frequent collaborator Pusha T.
Pharrell’s Adidas ‘Jellyfish’ Named Shoe of the Year at 2025 FNAAs
“Virginia is my home. It’s the origin,” Pharrell told Footwear News in their brand-new FNAAs issue (see the cover below). “So, when we create under the Virginia umbrella with Adidas we’re talking about roots, culture and identity —not just the shoe, but the ecosystem around it: the story, the place, the community.”…