The city of McKinney is experiencing one of the strongest tourism surges in its history, driven by record-setting hotel revenue, major new development and expanded investment in community events.
As visitor demand accelerates, city leaders say the momentum is reshaping McKinney’s position within the region’s travel and hospitality landscape.
“This record year shows how far we’ve come,” Visit McKinney Executive Director Aaron Werner said in an official statement. “Travelers are discovering McKinney in a new way, and our hospitality community is rising to meet that demand.”
Hotel Revenue Reaches New Records
City figures show McKinney brought in more than $3.3 million in hotel occupancy tax revenue during the 2024-25 fiscal year, exceeding last year by roughly $200,000. The 6.7% increase reflects a steady rise in overnight stays from leisure travelers, business groups and event attendees. Hotels posted year-over-year gains every month, with June and July standing out for double-digit revenue growth compared to 2024…