It’s official: Will Stein will remain with Oregon through their College Football Playoff run before turning his full attention to Kentucky.
Predictably, this has caused some anxiety in BBN. What about the Transfer Portal? What about early signing day and keeping the recruiting class connected and signed? Those are valid concerns, but the benefits of this arrangement far outweigh the temporary logistical headaches. Let’s break it down.
Free national advertising
Every time Oregon plays a playoff game on national television, the announcers will refer to Will Stein as “Kentucky’s new head coach.” It will be talked about on nearly every broadcast Oregon is involved in going forward.
You cannot buy that kind of publicity. Millions of eyes, including recruits, transfers, and their parents, will see Stein commanding an elite offense on the biggest stage. It associates the Kentucky brand with excellence and championship contention. That can only bring good things.
Instant credibility
Players respect loyalty. By finishing what he started with his Oregon players, Stein proves he isn’t a mercenary who bails at the first sign of a paycheck. That resonates in a locker room…