The story of NFA Burger has always been about obsession. How deeply can one person explore ingredientsandprocess to achievetheir platonic ideal of a fast-food hamburger?
The single-minded pursuit of burger perfection led Billy Kramer to found NFA Burger in a Dunwoody gas station and gather widespread acclaim for his meticulous smashburgers. The attention opened doors for NFA Burger, including simultaneous opportunities this year at Truist Park and Avalon, the mixed-use development in Alpharetta.
In April, Kramer’s perfectionist tendencies ultimately led him to pull NFA Burger out of the Atlanta Braves’ ballpark a week into the baseball season. The grueling event schedule at Truist Park and faster-than-expected progress at the Avalon NFA Burger pulled him in two directions at once, he told The Atlanta Journal-Constitution at the time.
NFA Burger at Avalon opened in May. Much like the burger itself, the restaurant is a study in simplicity and exactitude. Now, the famous NFA Burger faces arguably its toughest test: Can it anchor a full-fledged restaurant?And can the rest of the menu match the burger’s quality and consistency?…