Great little companies are launched in Northern Nevada every day, and I’m proud to have helped many of them over the last 25 years. Some have taken off to wild success, while others have crashed and burned. Things happen. Statistics show that half of businesses don’t last five years, and those that do are likely to remain in business for as long as the leaders lead and roll with economic, financial and market fluctuations.
Remember that every big company starts with a risk-taking neighbor who eschews the common sense of getting a “jobby-job.” It often starts with an idea or vision for the future, and they go undeterred into the unknown company-building and ownership abyss. There are many reasons that roughly only 10% of folks build their own futures instead of someone else’s. They tend see a better way, a better solution—or it may be an undeterred nagging. They don’t easily follow others and tend to question the status quo.
Recently, I caught up with one of folks in that 10%. I took my House of Estrogen down to Idlewild Park for the farmers’ market on a recent Sunday morn, as we do occasionally, to get hooked up with real Nevada-made products like local honey and wonderful fresh bread from the likes of Beloved’s Bakery and Wheatberry Baking Company. Mmmmmmm, good! My girls also love exploring the jewelry, woodworking, ceramics and photography artists. We have so many fantastic small-business owners here in Northern Nevada…