Additional Coverage:
In-N-Out Kicks “67” to the Curb Amidst Viral “6-7” Trend
The viral “6-7” trend, a puzzling phenomenon that has gripped Generation Alpha, has reportedly caused a popular West Coast burger chain to adjust its operations. In-N-Out, known for its classic burgers and distinctive menu, has reportedly removed the number “67” from its order system.
Sources, including People Magazine, confirm that the number was quietly retired from In-N-Out’s ticket system nearly a month ago. An employee at a Los Angeles In-N-Out location further revealed that “69” has also been banned.
The reason? Unruly crowds of young people reportedly gathering to hear the “magic” numbers called out, leading to disruptions that necessitated the ban.
What’s the Deal with “6-7”?
For those outside the digital youth sphere, the “6-7” trend might seem baffling. Its precise origin remains elusive, but the phrase has exploded on TikTok, with countless videos of youngsters moving their hands up and down while uttering “6-7.” For many, it’s a piece of internet culture that lacks a specific meaning, yet its cultural impact is undeniable, even leading Dictionary.com to name it their “word of the year” in October.
One TikToker, Mr. Lindsay (@mr_lindsay_sped), a middle school teacher, offered a possible origin story. He suggests the trend, which has been around for nearly a year, may be linked to rapper Skrilla’s song “Doot Doot (67),” which includes the lyric: “6-7, I just bipped right on the highway (bip, bip).”
This phrase then gained traction among sports creators, particularly in basketball, who incorporated parts of the song into their video edits. “Most predominantly, LaMelo Ball was a part of the edits and referred to him as a basketball player that moves like he’s 6’2, but is actually 6’7, now this meme goes viral,” Lindsay explained. “All these content creators are starting to put 6-7 into all of their [videos] and not just content creators, but actual basketball players in press conferences…are saying 6-7.”
Other Fast Food Chains Embrace the Trend
While In-N-Out has taken a stand against the crowds, other fast-food giants have opted to capitalize on the “6-7” craze.
Wendy’s, for instance, launched a “6-7” promotion on its popular Frosty treats. On November 28th, customers could snag a Frosty for just 67 cents in-store and online. The promotion continued from November 29th through December 7th, exclusively available through mobile orders on the official Wendy’s app or online.
Pizza Hut also jumped on board with a “6 7 Menu” on November 6th. This two-day special offered boneless wings for 67 cents each. Customers had their pick of nine flavor options, including Spicy Garlic, Sweet Chili, Honey BBQ, Buffalo Mild, Buffalo Medium, Buffalo Burnin’ Hot, Garlic Parmesan, Lemon Pepper dry rub, and Cajun-Style dry rub.