Plant City, FL – Wish Farms, a Plant City-based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, announced its proprietary breeding company, Berry Sweet Research (BSR), is advancing quickly towards commercialization of new varieties. Entering its fourth year of rigorous seedling evaluation, BSR is setting new benchmarks in innovation, flavor, and performance in its mission of developing premium raspberry and blackberry varieties.
At the helm is Carlos Fear, a renowned plant breeder and horticulturalist with 35 years of industry experience. Fear, who spent much of his career at Driscoll’s, is the inventor or co-inventor on 35 patents spanning raspberries, blackberries, and strawberries.
“We are well on our way to breed and license superior proprietary genetics,” said Fear. “All of our efforts are driven by developing exceptional flavor through the understanding of chemistry, molecular genetics, germplasm, sensory analysis, and optimization of production practices.”
Research Background…