Bobby Salazar leans into arson case with new restaurant ads: “They’re fire.”

Fresno restaurateur Bobby Salazar seems to be unconcerned about his federal arson case, if his latest marketing moves have anything to say about it.

In his own words, Salazar is seemingly leaning into the case, noting how his restaurant’s menu items are “fire.”

What he’s posting: In the video, Salazar answers a phone to apparently take an order.

  • “What fire? Oh, you mean our tamales? Yeah, they’re fire,” Salazar said. “They taste fire. Our tacos are fire, our party trays – they’re just fire, all our party trays. Yeah, you want it delivered – Fresno Unified? You got it.”

@therealbobbysalazar Its All FIRE. 🔥 🌮🌶️🌯🫔 🤣🤣🤣🤣 #bobbys #mexicanfood #ordernow #fresno ♬ original sound – Bobby Salazar

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