• Ethan Lewis and Brian Massoll inked a franchise development agreement to open SweatHouz locations along Florida’s western coast.
• A wellness studio concept, SweatHouz features private suites with infrared saunas, cold plunge baths and vitamin C showers for detoxification, muscle recovery and relaxation. It’s grown to more than 70 locations in 25 states.
Ethan Lewis and Brian Massoll’s first SweatHouz location in Naples, Florida, opened December 3 and is already off to a promising start. They served more than 200 customers in their first week and are already rebooking many of them for future sauna and cold plunge therapy sessions. They have also built a contact list of 1,000-plus potential clients…