Where Did It All Go Wrong? Montgomery Mall in Montgomery, AL – Story of Loss and Reinvention

Montgomery Mall meets a city that balks

Montgomery Mall began in 1963 as a bold, simple plan: W.L. Holcomb and Associates from Gulfport, Mississippi, wanted to build a $7.5 million shopping center on forty acres east of Woodley Road.

The plan seemed to expect that the future was wide open and ready for anything.

Montgomery answered like a city that still cared where its money already lived. In August 1963, the City Commission rejected the commercial zoning that the original site needed…

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