Dec 16, 2025 | 10:00 am
Houstonians who order groceries through the Instacart delivery service may find that their grocery bills contain an unwanted surprise.
An investigation conducted by Consumer Reports and two nonprofits, Groundwork Collaborative and More Perfect Union, found that AI-enabled experiments performed by Instacart resulted in prices on identical grocery products fluctuating as much as 23 percent from one shopper to another.
“Algorithmic pricing is usually invisible to consumers, who typically see only the prices and fees they’re offered,” Consumer Reports says…