The Brief
- Visit Milwaukee’s Buy Local Bonus Campaign runs through Dec. 24 and offers a free $25 bonus gift card with qualifying in-person gift card purchases.
- Visit Milwaukee is investing $25,000 by purchasing $25 gift cards from participating businesses to distribute to shoppers.
- The promotion ends at each location once its prepaid gift cards are gone, with participating businesses also receiving marketing support.
MILWAUKEE – Visit Milwaukee has launched the Buy Local Bonus Campaign, an initiative aimed at getting real-time revenue into Milwaukee restaurants, bars, retailers, breweries and other local businesses in the final stretch of the holiday season.
Supporting local businesses
What we know:
From Dec. 15–24, shoppers who make an in-person purchase of $25 or more in gift cards at participating Visit Milwaukee partner businesses will receive a free $25 bonus gift card from that business, according to Visit Milwaukee. The campaign, from the of the Visit Milwaukee Foundation, is intended to spur immediate purchasing and quick cash flow after local businesses reported slower holiday activity and increased financial strain.
Visit Milwaukee said the campaign is structured to guarantee revenue for participating partners while limiting administrative burden. The organization is investing $25,000 by buying $25 gift cards directly from participating businesses, which are then distributed to qualifying shoppers at each location. …