Lawsuit Against Uber Over Deceptive Subscription Practices

“Uber enrolled users into its Uber One subscription service without their consent and then made it nearly impossible for them to cancel,” said Attorney General Schwalb. “Particularly when costs of living are higher than ever, no one should ever be stuck paying for a subscription they do not want. We are joining this lawsuit to stop Uber’s deceptive and illegal conduct and to ensure that the more than 100,000 DC residents who are paying for Uber One subscriptions have an easy way to cancel if they no longer wish to use the service.”

The coalition’s lawsuit alleges Uber enrolled consumers in Uber One subscriptions without their consent and outlines complaints from consumers who said they found Uber One charges on their credit cards despite never knowingly signing up for the service. The lawsuit also details how Uber made it extraordinarily difficult to cancel Uber One subscriptions once enrolled, requiring users to proceed through a minimum of 12 different actions and navigate a maze of at least 7 screens to ensure they would not be charged again. The complaint also alleges that Uber charged consumers before their billing date, including users whose free trials had not yet ended, and that Uber improperly used “negative option” marketing tactics when it offered free trial subscriptions – a practice that automatically charges consumers if they do not cancel a free trial.

The Attorney General’s lawsuit seeks restitution for harmed consumers, as well as penalties, costs, and an injunction against Uber for alleged violations of local and federal consumer protection law. The lawsuit is pending in the United States District Court for the Northern District of California, and trial is currently scheduled for February 2027…

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